The chief executive and co-founder of a large charity that administers the giving of high-net-worth individuals has said that major donors “don’t understand gift aid”.
In a session at the Charity Tax Group’s winter conference last week, Prism the Gift Fund CEO Anna Josse said she was “really shocked” at the number of “very significant and generous donors” she deals with who “have never heard about most of the other tax breaks, but don’t even understand gift aid”. Read more here.